Day 25 of the Grammy Chase and I can’t recall doing anything for 25 days straight outside of marriage, parenting, fasting and breathing and oh yeah, “Being dope at everything” and maybe some other things in between.  I’ve been doing a lot of reading regarding marketing and what makes artists, companies and products remarkable and its boiling down to transparency. People have grown tired from the pre-fabricated, over practiced star quality personalities and such. People are beginning to associate, relate  and bond with what is “Real,” touchable, tangible and maybe even not as pretty, but touches an emotion and offers a bridge of true connection and understanding between artist and fan.

An example of this switch is how in a market filled with Taylor Swift, Beyonce, Madonna and Shakira etc. [name any artist that has huge marketing dollars behind them] a singer like Susan Boyle can win the hearts of people around the world to the tune of 36 million views on Youtube and over 3 million albums sold on her debut album. I would embed the video HERE if i could, but see my last post as to why I can’t and won’t. embedding problem

Nearly everyone in the audience of the show Britain’s Got Talent, including Simon Cowell laughed at Susan Boyle from her looks and quirky personality for a 47 year old woman, when she said she would like to be as popular as Elaine Paige.

Susan Boyle blew everyones head off and literally wet every eye in the crowd with the beauty and power of her voice. It was her transparency and grounding that was the set up for what SHOULD have been a failure, but it was those same characteristics along with her skill that has made her as nearly as famous as Elaine.

So, in documenting my Grammy Chase, enjoy the transparency-like inspired artwork. Peace.


Artist Mark Khaisman: Born in Russia, working in Philly. All works created with the use of only Masking Tape. Masking tape tediously layered and stacked to give the depth and darkness contrasted to lighter areas with lighter layers of tape. Lastly the canvases are lit from behind.


About Edreys Cultrue

Edreys Cultrue is the name given to an emerging brand which is actually re-introducing itself as an amalgamation of past award-winning efforts, business models and initiatives. Focused on delivering all things creatively developed by or in association with Edreys Wajed, Cultrue was birthed from the challenge of conquering fear and doubts that try to walk beside our every step to cast shade on your greatness. Our greatest obstacles are typically very close to home, namely ourselves; so through Edreys Cultrue and in the face of apprehension and second-guessing of one's purpose and abilities, our brand breathes a positive, refreshing "culture" of authenticity, inspiration and empowerment. Cultrue. View all posts by Edreys Cultrue

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